Business of Design

Google has just released a Beta version of their new browser Chrome, and I am seeing lots of mixed reviews around the web. So far nothing disparaging has come up regarding the technical capabilities (that I have seen), but I have seen a number of complaints about the mere existence of another browser.

This may not be the popular definition, or even the right one, but I'd like to share my personal thoughts on logo design and what they mean.

First a logo should not be confused with a catch phrase or current marketing buzz. These items are important components of your branding / identity, but they are not logo's.

Secondly a logo shouldn't just be your company name. There a plenty of exceptions to this rule, but for every success there are plenty of failures. Is the entirety of your brand image really summarized so well by a typeface?