Signal Versus Noise

Here go read this. No really, it’s ok, I’ll be here when you get back.

“Oh what a lovely bunch of coconuts…a lovely bunch of coconuts…”

Oh, ahem, I see you’re back. You’re a faster reader than me. Well, what did you think? I know, I know, this is supposed to be a writing blog and that article appeared to have been about the tech industry, but in reality I think it’s much more about the content world in general. Looking past the particular scandals of any one given software company, and at the bigger picture of the page view beast.

I’ll be honest, I obsess over those nasty little things too. I gave up my webcomic recently and in no small part because I was frustrated and saddened at the fact that our most popular strip ever (by a factor of 10x) was a one off strip that didn’t even feature our main characters. For anyone wanting to make a name or money off of the internet there is a very real pressure to generate page views. Sadly it seems to be the general rule that you generate more page views not with quality content, but just an abundance of it.

When I was in high school I did a great many extra curicular activities, including competitive debate, persuasive speaking, and potry recital. One of my teachers had an analogy he liked to quote before an event, “When speaking, consider each word a dart. Aim each dart and throw it carefully so it hits the mark rather than throwing a fistful of darts all at once.” He had to quote this every time in part because I had a tendency to speak to quickly, but eventually the quote and the idea stuck. You don’t need a hundred darts if you throw the first one right.

I guess my question is: Is there a place in the future of internet media for people who throw one dart at a time?

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